Every nonprofit wants to attract more donors, more volunteers, and more visibility—but with limited time and resources, how do you effectively share your impact?
The answer: Authentic, unbiased reviews.
Word-of-mouth recommendations are powerful. Potential supporters trust first-hand experiences from people who have engaged with your nonprofit. That’s where GreatNonprofits, the largest nonprofit review site, comes in.
Nonprofit engagement is evolving — where does your organization stand? Many nonprofits struggle with disconnected systems, one-size-fits-all messaging, and manual processes. Others are leveraging AI, automation, and data-driven strategies to build deeper connections with donors and volunteers.
In this post, learn how nonprofits progress from beginner to leader in digital maturity. Discover the four key factors that shape nonprofit digital engagement and explore real-world insights from Twilio.org’s 2024 State of Nonprofit Digital Engagement Report.
Ready to assess your nonprofit’s digital maturity? Take Twilio’s Nonprofit Digital Maturity Quiz and get personalized recommendations to scale your impact.
This content is brought to you by our partner, California State University Northridge. Dedicated to empowering nonprofit professionals, CSUN provides a range of educational opportunities designed to help you advance your career and make a greater impact in your community.
Behind the vibrant facades of our communities lies a silent yet powerful shift in leadership. This change isn’t heralded with grand declarations but is found in the quiet resolve of individuals dedicated to understanding and embracing the diversity that surrounds them. These leaders are redefining what it means to be at the forefront of social change, not through words, but through actions.
As a donor or volunteer, your involvement is crucial to the success of the nonprofits you support. But did you know that writing a thoughtful review on GreatNonprofits can make just as much of an impact as your donations or time? Your personal story can boost a nonprofit’s visibility, inspiring new donors, volunteers, and even grant-makers to contribute. In this guide, we’ll show you how to write a review that highlights a nonprofit’s work, showcases their impact, and helps them attract the attention—and donations—they need to continue their mission. Ready to help? Let’s get started!
Storytelling is the secret ingredient that can make or break your next year-end fundraising campaign. During the giving season, while many nonprofits focus on crafting a strong donation appeal, the real key to success lies in telling a compelling, authentic story that connects donors to the heart of your mission. In this post, we explore why nonprofit storytelling is essential for year-end giving, how to build emotional connections that drive donations, and practical tips to incorporate powerful stories into your fundraising strategies for maximum impact.
This content is brought to you by our partner, California State University Northridge. Dedicated to empowering nonprofit professionals, CSUN provides a range of educational opportunities designed to help you advance your career and make a greater impact in your community.
Joan Garry, a nonprofit executive director, compares her day-to-day work to taking small footsteps. Though nonprofits often address major societal problems, positive changes happen daily in small moments. Whether Garry’s nonprofit successfully implements a new local law or receives a thank you note from a client, Garry considers each of these a win.
What if you could increase your nonprofit’s donations just by having more people vouch for you? Good news—you can! Top-Rated nonprofits on GreatNonprofits are 3x more likely to receive donations, and when they do, they bring in nearly double the amount. That’s a huge opportunity to amplify your impact!
Earning that Top-Rated badge is more than just a symbol—it’s a mark of trust and credibility. With glowing reviews from your supporters, donors are more likely to choose you, and when they trust you, they’re ready to give.
So, how can you take advantage of this? It all starts with collecting reviews, showcasing your badge, and using real testimonials in your fundraising efforts. Ready to learn more? Let’s dive into the steps that can help your nonprofit soar.
We are thrilled to announce the winners of the GreatNonprofits Top-Rated Promo, which ran from January 1st to June 30th. We saw over 500 incredible nonprofits participate, showcasing their dedication to making a difference in their communities and beyond. Each organization brought unique and inspiring stories, and we are honored to shine a spotlight on their impactful work.
Are you a student eager to make a difference in your community but unsure where to start? Volunteering with a nonprofit organization is a fantastic way to give back, gain valuable experience, and make meaningful connections. However, with so many nonprofits out there, finding the right fit can feel overwhelming. Don’t worry – we’ve got you covered! In this guide, we’ll walk you through the steps to finding the perfect nonprofit to volunteer with.
Welcome to our best practices guide on managing your nonprofit’s GreatNonprofits presence effectively. In today’s digital age, a compelling online profile can significantly impact your organization’s visibility, credibility, and ultimately, its ability to fulfill its mission. To help you navigate this landscape with confidence, we’ve compiled a list of dos and don’ts tailored specifically for nonprofits. From showcasing your work through photos and videos to handling negative feedback with grace, these guidelines will empower you to maximize the potential of your online platform while upholding the values of transparency, integrity, and community engagement. Let’s dive in!
In the digital age, where the narrative around your mission can spread far and wide at the click of a button, harnessing the power of reviews has never been more crucial for nonprofits. Positive testimonials from stakeholders not only enhance your credibility but also significantly boost your visibility. However, the process of soliciting these reviews can often feel daunting and often, repetitive. It’s essential to keep the approach fresh, engaging, and respectful of your stakeholders’ experiences and time. Here, we explore a blend of both tried-and-tested methods and some creative, less conventional strategies to inspire your efforts in gathering meaningful reviews.
This blog post is brought to you by SoftwareOne, a valued partner committed to empowering nonprofits with cutting-edge technological solutions. In this post, SoftwareOne shares a nine-step guide designed to enhance your operations, donor engagement, and impact communication through digital transformation.
In the rapidly evolving digital landscape, nonprofit organizations (NPOs) face a unique set of challenges and opportunities. While their primary focus remains on social impact and community service, keeping pace with digital transformation is essential for their survival and growth. This journey, however, is fraught with complexities, particularly for organizations that traditionally rely more on human touch than technological sophistication.
Are you ready to kickstart the New Year with a bang? As we step into January with fresh goals and renewed energy, it’s the perfect time to unlock the power of reviews! Did you know that in today’s digital age, reviews have become one of the most potent tools for nonprofits to attract donors and volunteers? By encouraging our supporters to share their experiences, you can showcase our real-world impact and build trust and transparency – essential for nonprofit growth.
The Martin Luther King Day of Service or MLK Day of Service is a day to celebrate the life and legacy of Dr. Martin Luther King Jr. and a special occasion for us to honor him by giving back to our communities, commemorating important causes, and creating a positive impact on the world around us.
It is a day when individuals and communities come together to volunteer their time, resources, and energy for the greater good. It’s a day to honor the spirit of service and compassion, celebrating the contributions of volunteers, donors, and nonprofits who work tirelessly to make the world a better place.
This year, the MLK Day of Service is on January 15, 2024, and here are five ways you can make a difference with GreatNonprofits.
As we approach the season of giving, there’s a unique opportunity to make a meaningful impact right in your own community. Giving Tuesday is just around the corner, and we invite you to join us in supporting the incredible work of local nonprofits through GreatNonprofits.org. This year, let’s embrace the spirit of generosity by contributing to the organizations that are tirelessly working to make our communities better places for all.
GreatNonprofits.org is your gateway to discovering and supporting local nonprofits that are making a significant difference in your community. We believe in the power of firsthand experiences, and that’s why our platform is built on the stories and reviews shared by donors, volunteers, and the individuals directly served by these nonprofits. By tapping into the collective wisdom of the community, we aim to connect donors with the organizations that align with their values and passions.
‘Tis the season for giving, and what better way to make a lasting impact than by supporting causes close to your heart? At GreatNonprofits.org, we’re thrilled to present the highly anticipated 2023 GreatNonprofits Top-Rated Guide – a curated collection of inspiring stories and impactful organizations that are changing the world, one compassionate act at a time.
What Sets GreatNonprofits Apart?
Unlike other charity awards, our Top-Rated Nonprofit winners are handpicked by those with direct experiences – volunteers, donors, and individuals who have directly benefited from these organizations. Their stories are a testament to the genuine impact these nonprofits are making in communities around the globe.
Your nonprofit works hard to push your cause forward, from creating donor engagement opportunities to hosting fundraising events like auctions and galas. While fundraising is always on your nonprofit’s mind, it’s also important to consider how you can grow and increase your cause’s visibility to people all over the world.
Nonprofits bring attention to their missions by conducting awareness campaigns. Unlike your standard fundraising campaign, awareness campaigns focus first and foremost on spreading the word about your organization, how you’re working to tackle an issue, and why you need donor support to make it happen.
To bring your awareness campaign to life and attract audiences to your cause, you need to develop the right messaging. In this article, we’ll go over these top tips to inspire new and current supporters with your awareness campaign communications:
Consider your target audience
Connect your campaign to your mission
Leverage storytelling
With the right messaging, your awareness campaign can lead to plenty of future support for your organization, allowing you to strengthen your donor base and show donors the value of giving back to your organization.
Consider your target audience
Like any fundraising campaign, the first step to crafting your awareness campaign’s messaging is to identify and define your audience. First, decide whether you want to reach your entire audience base with your messaging or if you’re interested in reaching a particular segment, such as a certain age group or prospective supporters living in a specific region or city.
Narrowing down your audience can help you craft more targeted and compelling communications to spur emotional connection. To help facilitate this process, develop donor personas. Donor personas are fictional representations of your real-life supporters that encompass shared characteristics, interests, and demographics.
Comb through your CRM to pinpoint trends in your donor data and figure out which donor segments would be most productive for you to target. As you look through these data points, consider questions like:
What are the demographics of our supporters (i.e. location, age, gender, employment details)?
Who are our most devoted supporters who regularly participate in our fundraising events and campaigns and give consistently?
Who has participated in our awareness campaigns in the past?
When we last conducted an awareness or other type of campaign, what kind of messages and engagement tactics were most effective at encouraging their involvement?
Answering these questions will help identify the right people to focus on with your messaging and shape your audience engagement strategy. For example, after exploring these data-driven insights, you might identify a donor segment of millennials in your local area who have engaged with your organization online in the past. This could be a great opportunity to tailor your messaging to this audience and reengage them in your mission.
Connect your campaign to your mission
Your nonprofit might run an awareness campaign to bring attention to a very specific issue in your area, such as the pollution of a nearby river or the planned demolition of a historical building. While you should bring as much attention as possible to this problem, it’s also critical that you frame it as a reflection of your entire mission more broadly.
The OneCause guide to awareness campaigns explains that donors who understand and are connected to a nonprofit’s mission have a higher likelihood of donating in the future and staying engaged beyond this campaign. Therefore, highlighting your organization’s mission as part of your awareness campaign messaging will demonstrate how and why your nonprofit is trusted and worthy of donor support.
Keep your messaging as succinct and comprehensive as possible, and we recommend focusing your campaign on one aspect of your mission.
For example, if your nonprofit’s mission revolves around animal welfare, you might focus your awareness campaign on shelter overpopulation. This gives your audience a more specific issue to focus on, rather than trying to understand and process all of the issues animals face in their community.
Leverage storytelling
Your nonprofit needs a surefire way to ensure that prospective supporters not only read your communications but identify with the mission and are motivated to deepen their involvement. This is where a strong storytelling strategy can help.
Stories help to tug at your audience’s heartstrings and are powerful tools to deepen donors’ connection to your cause.
To add storytelling to your awareness campaign’s messaging, use these best practices:
Showcase real people: Heroes give audiences someone to root for and empathize with. With their permission, consider telling impact stories that center around beneficiaries, show your nonprofit in action, and bring attention to a given problem in the community. For example, a hunger relief organization that wants to bring awareness to food insecurity might tell the story of a family barely able to get by and provide their children with nutritious meals. Then, explain how your organization stepped in and transformed their lives with the help of donor support.
Use visuals: Powerful visuals, like photos and videos, can help to further illustrate your impact and bring your stories to life. Tectonic Video’s guide to nonprofit video storytelling suggests creating a testimonial video that features stories from your beneficiaries or filming a day-in-the-life video of one of your volunteers to showcase the work you’re doing in the community.
End with a call-to-action: While you don’t want to ask audiences to donate just yet, you can encourage them to get involved in your mission in more casual ways. For example, you could ask them to sign up for your email newsletter, sign a petition, or create a peer-to-peer fundraising page.
Make sure to spread your stories far and wide so you can attract a large audience to your cause. A multi-channel marketing strategy is the best way to create multiple touchpoints with audiences and keep your cause top of mind. Share your awareness campaign messaging via social media, your website, email, and other relevant platforms.
Whether you’re hosting a standalone awareness campaign or pairing it with an existing awareness day or month, it’s critical that you think through how you present your campaign and your cause as a whole. Ensure your messaging is tailored to your target audience and showcases your nonprofit’s impact. Then, make sure you offer clear ways for audiences to stay involved even after your campaign is over.
Author: Kelly Velasquez-Hague, Director of Content Marketing for OneCause
Kelly brings over 20 years of fundraising, nonprofit management, and sales/marketing experience to her role at OneCause. As a member of the OneCause sales and marketing team, Kelly manages all of the company’s content strategy and execution. She is passionate about empowering great missions and loves that her current role allows her to continue to help nonprofits reach new donors and raise more funds for their cause.
Pride Month isn’t just for members of the LGBTQ+ community; it’s for everyone.
Each June, we focus on celebrating diversity in our communities. We recognize the progress made toward equality. However, as more and more governments are passing legislation that would harm members of the LGBTQ+ community – particularly LGBTQ+ youth – Pride Month is our chance to support organizations working to preserve equal rights while making the world a safer, kinder place.
LGBTQ+ Nonprofits can’t accomplish their mission alone.
This Pride Month, Great Nonprofits is highlighting Top-Rated LGBTQ+ Organizations that provide education, advocacy, activism, and life-saving support for LGBTQ+ people of all ages. We have gathered community reviews for thousands of nonprofit organizations so that you can donate confidently, knowing your dollars are directly impacting LGBTQ+ individuals.
Please join us in celebrating and protecting the LGBTQ+ community.
The following are just a select four of the hundreds of LGBTQ+ nonprofits that have a proven track record of trustworthiness and success, so you can donate knowing that your contribution is valued.
Any size donation contributes to an outsized impact.
Free2Luv is transforming lives by empowering LGBTQ+ youth to embrace their individuality and practice self-love. With the theme “love is stronger than hate” as its foundation, Free2Luv encourages young people to embrace acceptance, reject bullying and hate, and create cultures of tolerance wherever they are.
The organization focuses on mental health and self-acceptance, bringing proven techniques to under-resourced youth nationwide. Free2Luv has partnered with celebrities and other high-profile changemakers to create social media campaigns and outreach events that impact millions of young people each year.
By empowering youth to live as their authentic selves and to love and accept one another, Free2Luv is changing the world, one young person at a time.
“What you are doing to promote awareness, kindness, and acceptance with your anti-bully campaign and Instagram account brings me to tears. It is so heartwarming when groups rally around children such as my son and his siblings. Keep up the great work.” -DownwithJake, Client Served
LGBTQ+ youth are four times more likely to attempt suicide than their peers. The increased risk isn’t caused by their sexual orientation or gender identity, but rather by the way these young people are treated by society. The rejection and hostility LGBTQ+ people face puts them at a greater risk of depression, anxiety, and suicidal ideations.
The Trevor Project is the nation’s leading suicide prevention and mental health support organization for LGBTQ+ youth. Those in crisis can reach a trained counselor 24 hours a day, seven days a week, 365 days a year through text, online chat, or phone. It’s impossible to know how many lives The Trevor Project has saved, but counselors spoke with more than 150,000 young people in 2020 alone.
The Trevor Project works tirelessly to save young LGBTQ+ lives. With so many LGBTQ+ youth under attack from local and state legislators, this organization gives young people a safe place to be themselves.
“It is like a dream come true. It is one thing to have a helpline, and that’s great in itself. But it’s even better to get that same support from kids like you that know what you’re going through. Trevor has changed my life.” -vocrocks, Client Served
Family Equality is building a world where everyone can experience the joy and unconditional love of family.
Legal protections for LGBTQ+ couples seeking to foster or adopt children have come a long way. But a dozen states still allow state-sponsored child welfare agencies to deny placement into homes with LGBTQ+ guardians because of their religious beliefs.
LGBTQ+ individuals and couples still face extreme hardships when it comes to building the family of their dreams. From surrogacy concerns to birth certificate challenges to the rights of families with transgender children, LGBTQ+ families do not have equal rights.
Family Equality is working to change that. The organization focuses on community building, education, advocacy, and policy change initiatives that would increase legal and lived equality for all American families.
“Today, we are extremely concerned that our son, who is also a member of the LGBTQ+ community, will grow up in a country with fewer human rights than what we had previously fought so hard to achieve. But Family Equality gives us hope. It represents us in Washington, DC, and provides frequent opportunities for us to advocate for our human rights using online tools that are accessible. Family Equality empowers us to remember that we are part of a gloriously diverse community fighting together for a better future for our children.” -Jclanclotto, Client Served
Community is undeniably crucial to LGBTQ+ people. LGBTQ+ community centers across the world provide support, connection, and vital services and resources for their local LGBTQ+ members. CenterLink works to empower and support each local LGBTQ+ center, giving them the resources and opportunities they need to serve their communities better.
CenterLink addresses the concerns and challenges that many LGBTQ+ centers face. By connecting these centers with one another, the organization helps each individual community center thrive.
The organization provides one-on-one and group training, webinars, annual Leadership Summits, an Executive Director Boot Camp, and phone and online support. CenterLink also focuses on advocacy and activism, working to change policies that impact LGBTQ+ people and the community centers they rely on for support and connection.
“I utilize CenterLink often to help connect with other LGBTQ Centers to learn about their programs and services, gain new insight into best and emerging practices, and provide other Centers with the knowledge I have gained over the years. CenterLink is a vital resource for our community!” -Jarcher12, Professional with Experience in this Field
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