Posted by on Oct 15, 2023 Views: 3569

Giving Tuesday Checklist

Giving Tuesday banner

The power of Giving Tuesday lies in its ability to unite communities and amplify the impact of charitable organizations worldwide. As your nonprofit gears up for this momentous day of giving, here’s a comprehensive checklist to help you make the most out of this opportunity:

  1. Use Stories to Show Impact: Stories have a unique ability to resonate with people on a personal level, evoking emotions and inspiring action. Share compelling narratives from individuals within your community whose lives have been positively impacted by your organization’s work. Whether it’s a heartwarming testimonial or a captivating success story, let these narratives illustrate the real-world difference your nonprofit makes every day. You’re more than welcome to use the stories from your GreatNonprofits page. Remember, great stories are often personal, emotional, and contain visuals.
  2. Display Your Top-Rated Badge: Showcase your GreatNonprofits Top-Rated Badge on your website to highlight your organization’s excellence and impact. Top-Rated organizations are featured in our annual Top-Rated Giving Guides
  3. Be Specific: Donors want to know exactly how their contributions will be used to make a difference. Clearly identify a specific project, program, or initiative that requires funding, and articulate the tangible outcomes it aims to achieve. Whether it’s funding for essential supplies, educational resources, or community outreach efforts, providing specificity instills confidence and encourages generosity. Consider partnering with GreatNonprofits to amplify your reach.
  4. Find a Match (or Multiple): Seek matching donations from board members, funders, corporate partners, and other supporters to double the impact of donations and incentivize giving.
  5. Email, Email, EMAIL: Send multiple emails throughout the day, starting with a morning announcement of your Giving Tuesday goal and any matching programs. Provide updates on progress and encourage continued support, closing with a thank-you email in the evening. Need some inspiration? Check out our Giving Tuesday email templates to get started.
  6. Social Media Engagement: Utilize social media to its fullest by posting frequently with updates on your organization, impactful stories, and fundraising progress. Use the #GivingTuesday hashtag liberally.
  7. Branding: Incorporate the #GivingTuesday design into your organization’s branding materials, including logos, emails, and social media posts, to increase visibility and recognition.
  8. Make Donating Simple: Ensure that your “Donate” button is prominently displayed and easily accessible on your website. Streamline the donation process to make it quick and user-friendly, requiring only a few clicks to complete.

By following these steps, you can maximize your impact and engage your supporters effectively on Giving Tuesday.