Posted by on Mar 1, 2011 Views: 1583

Green Choice Campaign Launches to Identify Leading Nonprofits

GreatNonprofits and GuideStar jointly announce the launch of the third annual Green Choice Campaign, which seeks to identify top-rated organizations working on environmental issues.

Partners in the campaign, which will run throughout the month of March, include GuideStar, Environmental Volunteers and the Sierra Club.

A major goal of the campaign is to raise public awareness about the many excellent nonprofit organizations that work on green, sustainable initiatives around the globe. Any nonprofit that gets at least 10 new positive stakeholder reviews by midnight, March 31st will be recognized on the GreatNonprofits Top-Rated Green Nonprofits List.

“There are so many wonderful nonprofit organizations working on environmental issues from all sorts of perspectives, and in our previous campaigns, we’ve heard about hundreds that are doing important work  said Perla Ni, CEO of GreatNonprofits. “Through this year’s campaign, we hope to shine a spotlight on these incredible initiatives and discover even more organizations that work to keep our planet green. 

Participants in the campaign can expect to receive increased exposure to donors and volunteers and increased visibility in their communities and the media.

Research conducted by GreatNonprofits indicates that user reviews are can have a wide array of impacts on nonprofit organizations “ from increasing fundraising success to furthering volunteer recruitment and promoting programmatic changes and improvements.

The user reviews gathered by GreatNonprofits are written by anyone with personal experience with a nonprofit, i.e. a donor, volunteer, board member, client, or member of the public.

Over the past year more than 675,000 people visited GreatNonprofits to read and write these reviews. As of now, there are more than 60,000 reviews of some 8,000 organizations.

 About the Campaign

The Green Choice Campaign will run throughout the month of March and all reviews will appear on both the and websites. Nonprofits with 10 or more positive reviews will be included on the GreatNonprofits Top-Rated Green Nonprofits List. Review submissions must take place from March 1st through 31st, 2010.



GuideStar is the leading source of philanthropic information on the web.

 Environmental Volunteers‘ mission is to promote the understanding of, and responsibility for the environment through hands-on science education.

 The Sierra Club: Since 1892, the Sierra Club has been working to protect communities, wild places, and the planet itself. We are the oldest, largest, and most influential grassroots environmental organization in the United States.
Media Contact: Emma Bundy, (510) 504-2048